VIDEO: THE WORLD’S FIRST PHOTO EXHIBITION SHOT WITH A CAR

As an avid lover of the arts and photography in particular, I always keep an eye on interesting exhibitions and viewpoints. So when I found out that Volvo Cars teamed up with three-time Pulitzer Prize-winning photographer and artist Barbara Davidson to create a special collection of photographs, I was intrigued to say the least.

What’s fascinating about this collaboration is the combination of technology and photography to promote road safety. Davidson used the lenses of Volvo’s new XC60’s on-board safety cameras to capture life on the streets of Copenhagen from a completely fresh perspective. This is actually the first time ever that a car is used as a camera by a photographer and aside from its innovative aspect, I found the message worth spreading the word for. Davidson has a personal connection to the brand and cause: as a teenager she was involved in a serious road accident that could have proven fatal but survived thanks to the car she had been travelling in, a Volvo.

Davidson’s collection of around 30 photographs were first exhibited in London last week and the exhibition will travel to other countries during 2017, so don’t miss it if you get the chance to see it. In the meantime, I leave you with the video that showcases the making-of and message of the project.